The Full Story
What Makes Me Stand Out?
-
Ability to assess business realities and objectives, plan efforts accordingly, and mobilize resources to efficiently and effectively achieve success quickly and thoroughly.
-
Exceptional written and verbal communication skills, both for internal collaboration purposes, as well as to convincingly persuade and motivate customers.
-
Master at working cross-functionally and partnering across the organization at all levels to continuously improve marketing performance.
-
Aptitude for quickly solving problems and overcoming challenges using smart solutions that seek to turn negatives into positives and shrewdly improve upon the status quo.
-
Prowess for thinking creatively (inside of the box, outside of the box, on top of the box – wherever) to drive digital marketing efforts and move the needle.
-
An inherently competitive spirit with a determined desire to win.
My Core Beliefs
I believe in being an agent for change and a champion for the customer. I look to move forward and bring new customers in while building brand loyalty amongst the customers we already have. I'm a technology enthusiast. I believe in being as much a business executive as a marketer. I research, evaluate, identify, define, shape, differentiate, and execute. I plan, budget, assemble, measure, adjust, and optimize. The marketplace is a fluid environment, and I believe in being a catalyst for organizational transformation.
My Tactics
-
Develop brand strategies
-
Drive the implementation of marketing campaigns that meet business objectives and drive leads
-
Work with market researchers and analysts to gather relevant insights on customers' needs
-
Analyze data trends to create advertising strategies
-
Identify competitors and evaluate their strategies and positioning and devise counter-strategies
-
Create marketing department budgets
-
Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
-
Build and manage marketing teams
-
Maintain brand standards and ensure compliance across marketing channels
-
Translating the overall direction of a company into relevant goals
-
Making business data-driven decisions objectively and with intent
